Driving Customer Centric Organisational Transformation by Dr. Atul Parvatiyar
Driving Customer Centric Organisational Transformation by Dr. Atul Parvatiyar
Customer relationship management (CRM) has attracted the expanded attention of practitioners and scholars. More and more companies are adopting customer-centric strategies, programs, tools, and technology for efficient and effective customer relationship management. They are realizing the need for in-depth and integrated customer knowledge to build close cooperative and partnering relationships with their customers. The emergence […]