Marketing in the 2020s: What has changed forever, what remains timeless by Bharat Bambawale

The Shift That Will Change Marketing Forever: The marketing industry is at evolutionary crossroads. It’s a time of reckoning, an inflection point perhaps. Call it want you want, a shift is finally starting to occur.

The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.

As a consequence, most businesses focus almost exclusively, on acquisition.

About the speaker:

Bharat Bambawale is considered one of India’s leading marketing practitioners. He has spent 38 years in marketing and advertising, eighteen of which were as a global executive with marketing communication companies Lowe & Partners (formerly Lintas) and J Walter Thompson (now Wunderman Thompson).

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