As selling has evolved, successful salespeople have upgraded their skills and abilities to become more consultative and value-oriented. This workshop focuses on the skills needed to sell effectively to your Business-to-Business (B2B) and institutional clients, such as varying your selling style for different customers and highlighting value rather than price. It will examine the buyer-seller mindset and review the tools and techniques adopted by successful salespeople in getting business and keeping customers satisfied. It will also review the skills of communication, human relations, and personal motivation that are vitally important to the success and development of the sales person in a competitive environment.

For sales professionals & sales leaders with at least two years of experience who wish to master the science of ‘selling and negotiating with impact’ in a competitive environment.