Sales Call by Mr. Ajay Tandon

You only get one first impression on a sales call. Make sure it’s a good one.

At its most basic level, a sales call is a conversation between a salesperson and a prospect about the purchase of a product or service. These calls — most often conducted either in-person or via video — involve multiple parts, including initial agenda-setting by the rep, the product pitch, a demo, prospect objections and rep responses, negotiation, and outlining of next steps. Ideally, a rep closes a sales call with a verbal agreement from the prospect to make a purchase.

About Mr. Ajay Tandon:

Ajay is an engineer – MBA and has 3 decades of extensive sales & marketing and procurement experience across diverse industries. He spent his formative years in Ranchi and is a proud Xaverian. He did his B.E. in Electronics & Communication Engineering from BIT, Mesra, Ranchi before going ahead for his MBA at FMS, Delhi. He began his career in The City of Joy and continued there for 20 years, from 1992 to 2012. He has worked in industries like paints, lubricants, petroleum, telecom and IT during his Calcutta stint which also includes one year at Jamshedpur. He came to the City of Dreams in Aug 2012 when he joined HDFC ERGO General Insurance Company Limited and continues to be there. He looks after the procurement function and has just moved ahead to handle CSR.

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