Extraordinary Brand Transformation by Ms. Lulu Raghavan

About the program:

With technology transforming every industry, companies are undergoing massive digital transformation exercises. While focussing on other aspects of marketing, most times, the forgotten piece is “Brand”. Brand is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its products and services to market. Organisations that invest in brand transformation build trust and create success stories for themselves. In the webinar “Extraordinary Brand Transformation”, Ms. Lulu Raghavan will discuss holistic brand transformations resulting business success.

Topics:

• Brand is one of the most valuable assets on a organisations balance sheet. It can drive great value if deployed strategically.
• Brand led business transformation gives companies the opportunities to drive extraordinary growth.
• Brand transformation must be driven from the inside out and must actively involve employees

With technology transforming every industry, companies are undergoing massive digital transformation exercises. Often, the forgotten piece is brand. Yet, brand drives differentiation. Brand drives culture.

Lulu will showcase successful B2B and B2C examples of holistic brand transformations that have resulted in business success. She will discuss learnings from successes and failures.

The session is designed to be interactive and will include significant time at the end of the question for Q&A.

For more details contact:

Ms. Supriya Patade on 9082205742 – [email protected]  and Ms. Laxmi Gupta on 7738149513 –[email protected]