Digital Marketing

Overview:

A website, social media page or a blog doesn’t do much on its own. These marketing tools & channels need to be leveraged strategically to achieve the desired online marketing goals.

This 1-Day introduction to Digital Marketing explores how to harness the power of digital to achieve various marketing objectives like lead generation, company/ personal branding, brand awareness, etc. You will gain basic understanding of the digital marketing channels and techniques, their strengths and limitations, whilst also gaining insight into fundamentals of creating a digital marketing strategy.

Learning Objectives & Takeaways:

The program is designed to help you start digital marketing. The participants will be able to:

• Break down the components of online marketing ecosystem
• Analyse a variety of online marketing channels (paid, organic & other)  along with their practical applications
• Learn ways to optimize the digital marketing assets (website, blog, etc) that are at the heart of any digital marketing plan.
• Identify and reach the right audience using digital marketing
• Learn to approach a marketing campaign by identifying your objectives first. Learn how to create a basic brand/marketing strategy.

Who Should Attend?

• A background in a related discipline is not required; the aim of the introductory workshop is to enable you to have an overview of everything you need to know about digital marketing at a basic level.
• You could be a manager, executive, fresh graduate, student, beginner, small business owner, entrepreneur or marketing professional looking to catch up with the digital business environment.
• Managers from other functional areas or a non-marketing background with a supporting role for organization’s marketing activities would also find the program relevant.

Led By: Ms. Supriya Sachdeva, Head – Digital Marketing, OH! Design Studio

For any queries related to programs please call Ms. Mamta Khalsa at – 9011384510