Building An Indian Super Brand: The CavinKare Story by Mr. CK Ranganathan

CavinKare is a company that stared in 1983 as Chik India Private Ltd and since then has expanded into a brand deck that now has 13 brands in the FMCG category and two salon chains.The company is recognised by the Dept. of Scientific and Industrial Research and has a 39000 sq. R&D space in Chennai. The company has a presence in more than 21 countries and has strategic partnerships with Coty Inc. for Adidas and Jovan brands and Hawpar International for Tiger Balm.

Reading success stories of greatest professionals stimulates motivational enzyme within us and we all wish to emulate them on path of success. Mr. CK Ranganathan is the founder and CMD of CavinKare. The FMCG Company which pioneered the sachet revolution and mass marketing in rural areas has grown from an Rs 15,000 venture to an empire making a turnover of Rs 350 crores. Touted as a small ‘desi’ company having its base in Cuddalore, Tamil Nadu, it has given the multinationals of the FMCG world a run for their money.