Brand Marketing Growth during COVID Times by Brand Guru Jagdeep Kapoor

Profile of Speaker

Brand Guru, Jagdeep Kapoor, Founder Chairman & Managing Director of Samsika Marketing Consultants Pvt Ltd, is a leading Brand Strategic Marketing Consultant, with an impressive list of clients, drawn from both multinational and Indian firms. Respected as a “Brand Guru”, Jagdeep Kapoor is a prolific writer and has published over1809 articles on brand marketing and sales in newspapers and magazines. The author of several successful books, his earlier books titled “24BrandMantras, “24 Brand Mantras – Second Edition”, “24 Brand Mantras Hindi Edition”,“Brand Serve”, “Brand Naamkaran”, “18 Brand Astras”, “18 Brand Astras – Hindi Edition”,“9BrandShastras”, “9 Brand Shastras Second Edition”, “9 Brand Shastras HindiEdition”, “Brand Switch”, “27 Brand Practices”, “Brand Seg’meant’ation” and “1800 Runs – BrandSale KhelMein”, were all bestsellers.  Mr. Kapoor’s book ‘Brand Switch’ has been launched in USA, including the Spanish edition.

Mr. Kapoor has contributed to the brand building of a large number of brands. Mr. Kapoor was the Chairman of the Advertising Works Committee, Advertising Club of Bombay, and was Joint Secretary of the same. He is often quoted in the world’s marketing publications including John Nasbitt’s “Mega Trends” and is interviewed regularly as a brand-marketing expert on top television channels like BBC, Star News, CNBC and NDTV. Jagdeep Kapoor has also hosted the popular ‘Dream Merchants’ show on Zee TV that dealt with the advertising and marketing world. Mr. Jagdeep Kapoor has been a Rotarian and a Paul Harris Fellow. He has been the Chairman of the Consumer Affairs Committee, Bombay Chamber of Commerce & Industry and student selection panel member of Jamnalal Bajaj Institute of Management Studies,
Mumbai, as well as Indian Institute of Management, Kolkata.