Partnering the Rural Consumer Towards Prosperity : The Mahindra Finance Way by Mr. Ramesh Iyer

About the Program:

Today, Mahindra Finance is the leading non-banking finance company in the rural market, with over 1300 branches across India’s 28 states and nine union territories. It is present in every single district and has customers in four lakh villages. It doesn’t only finance Mahindra vehicles – it is among the biggest financiers of Maruti cars in rural and semi-urban areas now.

Mahindra Finance’s climb to becoming rural India’s favourite financing company can be explained to a large extent by the fact that it does not merely provide financing – it educates customers on financial prudence, builds confidence that their dreams count, and helps them break the ignorance-poverty nexus. By helping them transform their lives, it has also become a catalyst for the transformation of “Bharat”. The other secret for Mahindra Finance’s stupendous growth is that it is interwoven into the rural ecosystem. Employees are recruited from local, rural colleges. They know the market, and they are the market.

Over the years, Mahindra Finance has become an integral part of not only the Mahindra world but also the Indian rural landscape. A deep understanding of the needs of the rural customer has been the key to transforming Mahindra Finance into one of India’s largest rural NBFCs. Mahindra Finance began its journey as a market disruptor and is now the market leader. Its innovations and services are often tailored specifically for the rural customer’s needs.

About the Speaker:

Mr. Ramesh Iyer, Vice Chairman & Managing Director – Mahindra & Mahindra Financial Services, President – Financial Services Sector & Member of the Group Executive Board – Mahindra & Mahindra Limited

Mr. Ramesh Iyer’s key mandate at Mahindra Group is to drive inclusive growth, aligned to our guiding belief of driving rural prosperity. He has been instrumental in building Mahindra Finance since 1994 into one of India’s leading rural finance companies. Mr. Iyer manages the Financial Services Sector of the Mahindra Group which has total Assets Under Management (AUM) of the Sector is more than Rs. 80,000 Crores (around 11 billion US$).  He is also a Director on the Board of Directorship of several Mahindra Group Companies. Mr. Iyer has been closely involved in the development of the Country’s dynamic Financial Services Sector.  He is the Chairman of Finance Industry Development Council (FIDC) and the Confederation of Indian Industry (CII) WR Task Force Committee on Human Resources and co-chairs the NBFC Committee of IMC Chamber of Commerce & Industry.  He is also an active member on various committees like CII National Committee on Financial Inclusion and Digitisation, CII National Committee on Leadership & HR, Banking & Finance Committee of the Bombay Chamber of Commerce and Industry (BCCI) and the Taskforce of NBFCs of the Federation of Indian Chambers of Commerce and Industry (FICCI). Mr. Iyer is also on the Advisory Boards of various Educational Institutions like IITB-Washington University, Vidyalankar Institute Of Technology – School Of Management, WeSchools’ PGDM-Rural Management Committee and on the College Development Committee of Vivek College of Commerce.