BRAND-i (1.0) Conscious SELF BRANDING OR getting branded by default by Mr Sanjeev Kotnala

BRIEF ABOUT THE WEBINAR:

The BASIC foundation comes from your responsibility to BRANDING YOURSELF. Success in life is not only a result of your skill-talent and performance But also, how you are branded in your ecosystem. And hence, you could work consciously to get the desired branding or let yourself be branded by default- because you want or not- branding will happen.

And honestly, I have seen brilliant marketing people failing to market and brand themselves. Brand-I gives you an advantage. By not branding yourself- you are not drawing on your full potential.

WHO SHOULD ATTEND?

This workshop is for everyone in the corporate profile or self-employed: an entrepreneur or a salesman. And even for the student who would want to convert that internship into a job offer.  The early in life you get it- better advantage you get.

KEY TAKEAWAYS:

1- Who am i?

2- What is Brand-i

3- How is Brand-i formed

4- Which part of Brand-i do you control?

5- How to know your Brand-i

6- The most significant two gaps to bridge in a Brand-i.

7- Use of PARAM in Brand-i

ABOUT THE FACULTY: 

Sanjeev Kotnala, an IIM A Alumni is a Brand and Marketing consultant` with over 33 years of corporate-agencies and marketing experience . He invested his first 17 years of professional life in advertising with reputed leading agency’s Mudra, HTA (JWT) and Lintas, and his last corporate assignment was Vice President National Marketing with Dainik Bhaskar Group, India’s largest newspaper group. In 2014 he became independent Brand and Marketing Advisor. And has worked with Dinshaws, Godfrey Phillips, Lakshya Media, LG and a host of entrepreneurs in the area of Brand, Marketing, Innovation and Creative solutions.
He is a propagator of Brand-I, You as a brand and believes in a strategic Brand-I development instead of getting branded by default.
He writes a weekly column KOTMARTIAL in mxmindia.com focussing on Branding and marketing. His blog ‘Perceptions Adulterated with Reality’  features a wider area of subjects. He is also in ‘International Advisory board- Education for Women now’ and Director in India Board of Aid-Et-Action an international NGO headquartered at Geneva. He is visiting faculty at Mica, Symbiosis and Member Governing Council, Indira Institute of Management studies -Pune.He is a compulsive doodler and calls it Business meditation. So, in spare time he can be caught doodling or reading a book or working on his next book.He is author of three books- this includes  a paranormal novel- CHIMERA OF LANSDOWNE and two books on Impact-life stories titled, LIFE RELOADED and REFLECTIONS. Currently he is working on his fourth book- a romance novel- ENCHANTING NEELI- First Love Second Chance.

For Further Academic/ Corporate Bookings and Bulk Registration of e-MDP:
Hoimee Dey: +91-9004696400; [email protected]

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