The Digital age has accelerated shift towards experience economy. Massive innovations in technology and business models have ensured that competition is intense and can come from totally unexpected quarters. Pace of technical evolution is increasing but success requires a combination of technology with radical, human centric innovation. Design Thinking is an effective framework applied successfully by a wide range of organizations towards these goals. Success stories are found in a wide range of Product Designs, Service design and delivery, Design of effective business processes and many other areas where one can put a human at the centre of the universe. Not just for-profit businesses but even Governments, Educational institutions and other public service organizations are also reaping benefits of effectively deploying Design Thinking principles.
In recent years Design Thinking has played key role in success of many large companies from Star bucks to Uber. Companies founded by Design Thinkers have been hugely successful–Air bnb being a prime example. Global consultancy firms like McKinsey, KPMG, Accenture have sharpened their focus on Design Thinking and many have acquired Design firms: More than 20 design firms were acquired in 2016.
Many business schools now offer courses in Design Thinking. Experience from Design is leading to significant shifts in education including in Engineering education.
This is just the beginning. Design Thinking is set to revolutionize and re-define innovation as human-centric innovation in all spheres of value delivery.
The BMA conference on Design Thinking offers a unique opportunity to understand the framework and experience it by going thru a fast-paced workshop to solve a Design challenge. This experience will give participants a new way of looking at their own areas of influence and start thinking about human centric innovation.
Dr Ranjan Banerjee, Dean, SPJIMR
Dr Aninha Lobo,Head of Dept of Psychology, Sophia Women’s College
Mr Ajay Aggarwal,, Design Thinking Practice Head, KPMG
Mr Jashish Kambli, Managing Partner, Future Factory
Lunch and Tea breaks : At usual times
Program and workshop curated and conducted by:
Uday is a staunch believer in a client centric world. He is a Design Thinking practitioner, has conducted several Design Thinking workshops in India and abroad, has executed several innovation projects using Design Thinking and has developed frame works and processes for driving innovation using Design Thinking principles.
Haresh has done similar programs for NASSCOM, Pune–SPIN, Smart India Hackathon, S. P. Jain Institute of Management & Research, School of Design Thinking, etc. Haresh has expertise in the areas of IT process transformation, innovation and change management. His primary role involves improving client experience, optimizing operational efficiency and managing enterprise risks. He has worked with clients in US, UK, Continental Europe and India providing coaching in the areas of agile, lean six sigma and design thinking.
They will be joined by various other eminent speakers.
Middle management and development leaders, from across domains, sectors and industry verticals. Some potential participants may include
Registration Fees :
BMA members:Rs.2500 all inclusive
Non-BMA members:Rs.3500 all inclusiveRegister Now