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BMA INNOTHON Vision and Team Presentation Award: DANDEKAR MEMORIAL TROPHY on 15th March

March 15 @ 3:00 pm - 7:00 pm

INNOTHON’ is envisioned to create an opportunity for a tripartite collaboration of the young brains and professors of top notch management institutes of Mumbai with the managers & leaders from the industry; designed and empowered by BMA to innovate and provide sustainable solutions for business problems in a cost effective manner with an ease of implementation.

The winner of INNOTHON takes home the prestigious revolving ‘Dandekar Memorial Trophy’ and a cash prize of Rs. 25,000/. The second and third runner up teams also takes home a cash prize of Rs.15,000/ and Rs. 10,000/ respectively.

Concept ,Criteria & Evaluation 


How it works?

‘INNOTHON’ presents management students with a real business challenge for which they have to propose a solution. The business problems will be presented by the participating organisations.

  1. Every participating organisation will give a problem statement.
  2. Each team of participating students will select one problem statement and start working on it.
  3. All teams showcase and present their innovative solution to a panel of jury.

What will the problem statement look like?

The participating organisation will share the following details in the problem statement:

  1. Problem statement definition and description
  2. Who does the problem affect? Specific Group,department,customers etc
  3. What is the issue? What is the impact of the issue? What would happen if it is not fixed?
  4. When does it occur? Since when it is happening?
  5. Where is the issue occurring? Only in certain location, products, processes etc.
  6. Why is it important that we fix the problem? What impact does it have on business or customer?
  7. What would an ideal solution look like?

INNOTHON Team Creation

Each team will comprise of 4 students (volunteers from same Institute),1-2 corporate members from participating organisation and one Academician (from the same institutes as the students) as mentor.

In a time-boxed scenario, teams are expected to work collaboratively to come up with novel solutions: they must brainstorm, prioritize, and make feasible prototypes and pitch their solution.

BMA will facilitate to connect the student team and faculty with the organizational team so that they can work together during the preparation period.

Each organisation’s problem statement can have multiple teams working on it for creative competitiveness.

To register your team, please use the form in this section link:  Innothon and Dandekar Trophy Registration Form

Last date for team registration: 10th February 2019

Approach Note

The teams start working on the organisation’s problem statement. They would ideate, develop and submit an approach note.

Deadline for submission: 21st February 2019

Progress Report

Each team submits a progress report on the solution being developed.

Deadline for submission: 5th March 2019.

Presentations and Grand Finale

All teams showcase & present their innovative solution to a panel of jury. The Jury will comprise of two members from participating organization, one independent corporate member, one member from consulting company and one academician.

Presentation Date: 11th March 2019

Timings: To be announced

 Evaluation and Prizes:


The competition follows one formal presentation round process. The presentation time per team is up to 20 minutes followed by Q&A by the judges.


1.  Feasibility of implementation of the Proposed Solution




2.   Research  carried  out for identifying the latest  and best  world class practices





3.  Degree of leveraging on existing systems, resources and procedures of the corporate





4.  Success rate of dry run conducted for the corporate




5. Longevity of the solution evolved




6. Cost Effectiveness of the Proposed Solution




Total Score



Note: Necessary audiovisual facilities will be provided for this purpose. Participants may bring presentations in pen drives or CDs and the same should be duly scanned and loaded in the system before 9 am. Hard copy of presentation may be submitted prior to the competition


The winner takes home the coveted Dandekar Trophy and cash prize of Rs. 25,000/.The two runner ups will get a cash prize of Rs. 15,000/ and Rs. 10,000 respectively.

Eligibility and other Participation details

The Institutes offering two-year full time MMS programme of the University of Mumbai/ SNDT University, Deemed Universities and / or PGDBM programme approved by AICTE are eligible to participate in this Competition.

Considering the practical nature of problem solving approach it is advisable that the participating institutes form the teams of their well performing students with work experience for competitive edge. If the solution finds favor with the corporate it may result into a valuable placement opportunity for the students and corporate partnership for the academic institute.

Each participating team (Mentor and the students will be from the same Institute) will be required to pay participation fees as mentioned below:

  • Member Institutions – Rs. 5,000/- per team inclusive of tax
  • Non-member  Institutions  which  are  interested  in  participating  may  contact  BMA Executive Director Mr. E A Vimal Nathan at vi[email protected] and the Program Manager Ms. Mamta Khalsa at [email protected] to apply for membership. This event is for members only.

Participation Fees to be sent along with the Registration form  in section#5 to the BMA Office. Cheque to be drawn in favor of “Bombay Management Association”.

Each Management Institute can register any number of Teams and a single team may undertake more than one problem statement @ Rs 5000 per statement.

Institutes planning to participate in the competition are requested to fill up the ‘Registration Form’ along with fees and send the same latest by 10th February 2019; 5 P.M. Kindly note the objective of a strict deadline is to ensure that there is no last minute preparation on a subject that requires in depth primary research and a practical approach for the problem solving.

The decision of the judges will be considered final and binding on all the participants.

Non-compliance of the rules and procedures may lead to disqualification of the team.

You    can    also    contact    our    Executive    Committee    Members    Dr.    Anshul    Sharma    at an[email protected] or Ms. Supriya Sachdeva at [email protected]

Important Dates/Key Milestones:

  • Mega Launch: 17 Jan, 2019

Developmental Stage (for teams):

  • Approach note submission :21 February, 2019
  • Progress report submission:05 March, 2019
  • Final presentation submission:11 March, 2019

Innothon Mega Drive: Presentations to the Jury: 11 March, 2019

Awards Ceremony: Declaration of Winners: 15 March, 2019

Participation fee

BMA is a Non-Profit organization and works relentlessly to create platforms for bringing in best in the class practices in Management and Leadership through regular interaction between-the Corporate, Academia and Students. For running these programs, BMA needs resources which can be generated through such innovative initiatives. An ideal sponsor for the program would be, an organization which believes in futuristic and collaborative approach in business and is keen to invest in getting fresh ideas for their products, services and customer experiences by using high energy and creativity of young students in the most cost effective manner. BMA Innothon is a unique initiative to break through organizational inertia and instill a more innovation driven culture. It offers baptism by fire: a short, intense plunge that assaults the senses and allows the students/employees/organizations to experience creative disruption in a visceral way. Only top 8 problem statements which meet the selection criteria will be chosen for participation in the event.

Registration process:

Organizations interested in this “first-of-its kind” initiative need to contact below concerned immediately for enrolling and further details of the program. [email protected]

Mamta Khalsa +91-9011384510

Laxmi Gupta  +91-7738149513 

Board  +91-22 22047650/9698/ 22024743

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Click this link for the BMA INNOTHON EVENT FLOW 2019


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March 15
3:00 pm - 7:00 pm
Event Category:


Yashwantrao Chavan Pratishthan
General Jagannathrao Bhosale Marg, Nariman Point
Mumbai, 400021
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