Bombay Management Association in Association with SIES College of Management Studies conducted a day long Conference and Workshop on Design Thinking in Business on 16th February 2018, at SIES College of Management Studies.

Design Thinking is an effective framework applied successfully by a wide range of organizations towards these goals. Success stories are found in a wide range of Product Designs, Service design and delivery, Design of effective business processes and many other areas where one can put a human at the centre of the universe. Not just for-profit businesses but even Governments, Educational institutions and other public service organizations are also reaping benefits of effectively deploying Design Thinking principles.

The BMA conference on Design Thinking, brainchild of Mr. M.D Agrawal, President BMA, offered an unique opportunity to understand the framework and experience it by going thru a fast-paced workshop to solve a Design challenge. This experience gave participants a new way of looking at their own areas of influence and start thinking about human centric innovation.

Seasoned and expert faculty comprising Mr. Uday Gharpure, Executive – Delivery Transformation, LTI, Mr.Haresh Amre, Group Head – Quality, Persistent Systems, Dr. Ranjan Banerjee, Dean, SPJIMR, Dr Aninha Lobo, Head of Dept of Psychology, Sophia Women’s College, Mr. Ajay Agrawal, Design Thinking Practice Head, KPMG and Mr. Jashish Kambli, Managing Partner, Future Factory, in conjunction with Navi Mumbai Committee of BMA facilitated the highly successful Conference and Workshop, attended by over 35 participants.